Meta + Instagram ads for service businesses
Ads that book jobs.
Not just form fills.
MDSAI runs Facebook and Instagram ads for service businesses and tracks every lead through your CRM to a booked job. Then Meta learns which people actually hire you, and finds more of them.
Eight questions, two minutes, an honest answer. Including “not yet”.
The start
$500
- Tracking and CRM setup
- Your first month of management
- 4 distinct ad concepts, so Meta can learn
Then $1,000/month. Ad spend (at least $1,500/month) is paid directly to Meta. 90-day commitment, because that is how long Meta needs to learn.
Why Meta ads
Why Facebook and Instagram ads work for service businesses
Your customers spend time on Facebook and Instagram every day, long before they need you. Here is what that gets a service business that Google alone does not.
Reach them before they search
Google only works once someone is already looking. Facebook and Instagram put your business in front of homeowners while the old furnace, the stained ceiling or the dated kitchen is still on their mind, before they call whoever ranks first.
Only your service area
Ads run inside the towns and zip codes you actually work. No paying to reach people three states away.
Your work sells itself in the feed
Before-and-afters, jobsite video and real reviews are exactly what people stop scrolling for. Service businesses have the best ad material there is, and most never use it.
Leads that are yours alone
Not shared with four other contractors on a lead platform. Every lead lands in your CRM, in your name, and you own the data.
Meta learns who your buyers are
When booked and won jobs are sent back to Meta, it stops chasing form-fillers and starts finding people like your real customers. That is the edge most agencies never build.
Start small, scale what works
A $1,500 a month ad budget is enough to learn. Once you know what a booked job costs, putting in more is a decision made on numbers, not hope.
The part most agencies skip
Most service-business ads fail after the click.
The ads get leads. The leads do not book. The owner decides “Facebook does not work for my trade” and turns it off.
Usually the ads were never the problem. The lead waited three hours for a call back. Or nobody could tell which leads became jobs, so Meta kept optimizing for whoever fills in forms fastest, which is rarely who buys.
So MDSAI fixes the after-the-click part first: an instant reply to every lead, a pipeline in your CRM, and booked jobs reported back to Meta. Then the ads go live.
MDSAI vs a typical agency
What is actually different
What gets measured
Typical agency: Clicks, impressions and form fills
MDSAI: Qualified leads, booked jobs and cost per booked job
What Meta learns from
Typical agency: Whoever filled in a form
MDSAI: Which leads actually booked and bought, sent back through the Conversions API
Getting started
Typical agency: Big setup fee, 6 to 12 month contract
MDSAI: $500 covers setup, month one and 4 ad concepts. 90-day minimum
Who does the work
Typical agency: A salesperson, then a junior account manager
MDSAI: Dustin, a former contractor, start to finish
Reporting
Typical agency: Monthly PDF, good news up front
MDSAI: Weekly dashboard, bad news first, same numbers we see
Follow-up
Typical agency: Not their problem
MDSAI: Speed-to-lead set up in your CRM before any spend
Who owns the accounts
Typical agency: Often the agency
MDSAI: You: ad account, CRM and data, all in your name
Guarantee
Typical agency: Promised results, or nothing
MDSAI: Three promises we control. Miss one and next month’s management fee is waived
The 90 days
Why the first step is $500, and why we ask for 90 days.
Meta needs time and real data to learn who your buyers are. A low start makes it easy to commit to that time, instead of judging the ads in week two, which is when most owners quit.
Week 1
Wire: Tracking before spend
Your CRM pipeline, speed-to-lead replies, and the Conversions API loop that tells Meta which leads became booked jobs. We send a test lead through every stage. No ad money goes out until it passes.
Weeks 2 to 4
Launch: Four different ads, so Meta can learn
Four genuinely different ad concepts go live: different angles and formats, not four versions of one ad. Meta needs that variety to work out who your buyer is. This is the learning phase, and results are noisy on purpose.
Days 30 to 60
Optimize: Keep what books, kill what does not
Weekly decisions on real numbers: cost per qualified lead and cost per booked job. Losing ads get cut, winners get budget, new concepts get tested against them.
Days 60 to 90
Scale: Feed Meta booked jobs, not form fills
With enough data, the campaign optimizes on qualified or booked leads instead of raw form fills. This is where the 90 days pays off, and why we ask for them.
The guarantee
We guarantee what we control.
- Tracking is live and tested end to end before a single dollar of ad spend goes out.
- You get a dashboard every week, with the same numbers we see, bad news first.
- More qualified leads in your CRM than your own 90-day baseline before we started, as long as leads get a reply within 5 minutes. No lead records? Your baseline is zero.
Miss any one of those and we waive your next month’s $1,000 management fee.
No promised lead counts or revenue before there is data. Anyone who promises those up front is guessing.
Built for service businesses
Any service business that wants more booked jobs.
Nationwide, from Cleveland, Ohio. Start with your trade:
Not in one of these? Plumbing, electrical, restoration, concrete, landscaping and other service businesses fit the same system. Ask Dustin.
Who you are dealing with
A contractor who learned data. Not a marketer who learned contractor slang.
My name is Dustin Myers. I spent about 20 years in construction, roughly 10 of them in roofing. I have been the contractor paying for leads that never booked, and the one losing jobs to a competitor who simply answered the phone first.
I run MDSAI myself. The person who checks your follow-up is the person who builds your ads and the person who answers your email.
There are no client logos or testimonials on this site yet, on purpose. None go up until they are real and the client agrees. Until then, the proof is the method, the weekly numbers, and a guarantee with a month of fees behind it.
Not ready for paid?
Get found on Google and in AI answers first.
If the budget or the follow-up is not there yet, ads will cost more than they return. The organic foundation (SEO, AEO and GEO) gets you found on Google, in answer boxes and when people ask ChatGPT who to hire, and makes ads cheaper when you are ready.
See the organic foundationBefore you get in touch
The questions owners actually ask
What does MDSAI cost?
$500 to start, which covers setup, your first month of management and 4 ad concepts. Then $1,000 a month from month two. Ad spend is separate, at least $1,500 a month, paid straight to Meta from your card. The minimum commitment is 90 days.
Why do I have to commit to 90 days?
Because that is how long Meta needs to learn who your buyers are. The first weeks are a learning phase and the numbers are noisy on purpose. Most owners who say "Facebook does not work" quit in week two, right before it starts working.
Can you guarantee results?
We guarantee what we control: tracking live before spend, a dashboard every week, and more qualified leads than your own 90-day baseline, as long as leads get a reply within 5 minutes. Miss any one of those and we waive your next month’s $1,000 management fee. We do not promise lead counts or revenue before there is data. Nobody honestly can.
I tried Facebook ads before and got junk leads. Why would this be different?
Junk leads usually come from optimizing for form fills. MDSAI adds qualifying questions to the form and sends booked and won jobs back to Meta through the Conversions API, so Meta learns to find people who buy, not people who click.
Who owns the ad account and the leads?
You do. The Meta ad account, the page, the CRM and every lead stay in your name. MDSAI works through partner access you grant, never your password. If we stop working together, you keep everything.
How much of my time does this take?
About an hour in week one for access and a kickoff call, then a few minutes a week: approving ads, reading the dashboard, and keeping your CRM stages up to date as leads book and close. That last part is what makes the whole system work.
Do you only work with businesses near Cleveland?
No. MDSAI is based in Cleveland, Ohio, and works with service businesses anywhere in the United States. Meta targets by service area, so the work does not need us in the same room.
What if I am not ready for paid ads?
Then the Ads Readiness Check will say so. The usual reasons are budget, capacity or slow follow-up. In that case the right start is the organic foundation: SEO, AEO and GEO, plus fixing follow-up, which makes ads pay off later.
Will Meta ads pay off for you? Find out in two minutes.
Eight questions about your budget, capacity, follow-up and proof. You get an honest answer straight away, and you owe nobody anything.
Take the Ads Readiness CheckWould rather just talk? Send Dustin a message.