How it works
The first 90 days, week by week.
You have probably dealt with someone in this industry who made ads sound complicated. They are not. Here is exactly what happens, in order, and why the order matters.
Four stages, no skipping ahead
Most wasted ad money is spent on stage two before anybody has done stage one.
Week 1
Wire: Tracking before spend
Your CRM pipeline, speed-to-lead replies, and the Conversions API loop that tells Meta which leads became booked jobs. We send a test lead through every stage. No ad money goes out until it passes.
Weeks 2 to 4
Launch: Four different ads, so Meta can learn
Four genuinely different ad concepts go live: different angles and formats, not four versions of one ad. Meta needs that variety to work out who your buyer is. This is the learning phase, and results are noisy on purpose.
Days 30 to 60
Optimize: Keep what books, kill what does not
Weekly decisions on real numbers: cost per qualified lead and cost per booked job. Losing ads get cut, winners get budget, new concepts get tested against them.
Days 60 to 90
Scale: Feed Meta booked jobs, not form fills
With enough data, the campaign optimizes on qualified or booked leads instead of raw form fills. This is where the 90 days pays off, and why we ask for them.
Getting started, step by step
You take the Ads Readiness Check
Eight questions, two minutes, free. You see straight away whether you are ready for ads, ready after a few fixes, or should start with organic first.
I audit your actual accounts, free
If you ask, I look at your ads in the Meta Ad Library, your Google profile and reviews, and how fast an enquiry gets answered. Then I write up what I find.
We talk for about 15 minutes
Your offer, your service area, what a job is worth, how many you can take on. If ads are not right for you yet, I will say so and tell you what to do instead.
You start for $500
That covers setup, your first month and four ad concepts. The terms, the 90-day commitment and the guarantee are in writing before anything starts.
Tracking first, then ads
Week one wires your CRM, speed-to-lead and the Conversions API loop, tested with a real lead. Then the four concepts go live and Meta starts learning.
Every week, you see the numbers
A dashboard with spend, leads, qualified leads, booked jobs and cost per booked job. Bad news at the top, with what we are doing about it.
What I will and will not do
I will
- Set up and test tracking before any ad spend goes out
- Tell you if ads are not right for you yet
- Put the ad account, CRM and data in your name
- Judge every ad on cost per booked job, not clicks
- Show you bad weeks first, not bury them
- Fix follow-up before blaming the ads
I will not
- Promise a lead count, ROAS or revenue before there is data
- Ask for your passwords
- Hold your ad account or leads hostage
- Lock you into a 12-month contract
- Show you client logos or reviews I have not earned
- Run ads with fake urgency or claims we cannot prove
Questions about the process
What do you need from me to start?
Partner access to your Meta Business Manager and ad account, access to your CRM (or we set one up), your offer and service area, and real photos or video of your work. Never a password: you grant access, and you can remove it any time.
When do ads actually go live?
Once tracking passes the end-to-end test: a test lead goes through every stage in your CRM and shows up in Meta Events Manager. That is usually within the first one to two weeks. No ad spend goes out before it passes.
What do I have to keep doing?
Answer leads fast and update their stage in your CRM as they book and close. That is the data Meta learns from. If stages stop getting updated, the ads get dumber, so we set up reminders to make it easy.
What if it is not working?
Then the dashboard shows it first and we say so. The diagnosis goes in order: tracking, then follow-up, then the offer, then the creative, then the audience. Creative gets blamed most often, and the problem is usually somewhere before it.
What happens after 90 days?
It goes month to month at the same rate. If it is working, we talk about scaling: more budget, more concepts, retargeting, new service lines or areas. If it is not, you keep every account, all the data and everything we built.
Start where it costs nothing.
The Ads Readiness Check tells you whether you are ready before either of us has committed to anything.
Take the Ads Readiness CheckOr email me at myersdigitalservicesai@gmail.com