Dustin Myers runs MDSAI himself. He spent about 20 years in construction, roughly 10 of them in roofing, before moving into marketing. The person who reviews your business is the person who builds your ads and answers your email. There is no account manager and no handover.

Who does MDSAI work with?

MDSAI works with service businesses that want more booked jobs and can invest at least $2,500 a month in total: $1,500 in ad spend paid to Meta plus the management fee. HVAC, roofing and remodeling companies are a natural fit, as are plumbing, electrical, restoration and other home-service trades, anywhere in the United States.

What is the Ads Readiness Check?

The Ads Readiness Check is a free, two-minute quiz on the MDSAI website. Eight questions about budget, capacity, follow-up speed, tracking and reviews tell a service business whether it is ready for Meta ads, ready after a few fixes, or should start with organic work first. No email is needed to see the result.

Do Facebook and Instagram ads work for service businesses?

Facebook and Instagram ads work for service businesses when three things are in place: enough budget for Meta to learn, a reply to every lead within minutes, and tracking that tells Meta which leads became booked jobs. Without those, most service businesses get cheap leads that never book, which is why MDSAI sets all three up before spending.

How is MDSAI different from other marketing agencies?

MDSAI measures booked jobs, not clicks or form fills. It sends each lead’s outcome from the CRM back to Meta through the Conversions API, so Meta learns who actually buys. It also starts at $500 instead of a large setup fee, reports weekly with bad news first, keeps every account in the client’s name, and is run by a former contractor.

What is the Meta Conversions API for CRM?

The Conversions API for CRM sends what happens to a lead after the form (qualified, booked, won) from a business’s CRM back to Meta, matched by the Meta lead ID. Meta then optimizes ads toward people likely to become customers rather than people likely to fill in forms. MDSAI sets this up for every client before ad spend starts.

How many ad creatives does a service business need on Meta?

What matters is how many genuinely different concepts there are, not how many versions. Meta groups near-identical ads together and treats them as roughly one. MDSAI launches with four distinct concepts covering the problem, proof, process and offer, then adds new concepts as the winners show.

How long do Meta ads take to work for a service business?

Expect a learning phase in the first weeks, when results are noisy. By days 60 to 90 there is usually enough data to optimize on qualified or booked leads instead of raw form fills. For long sales cycles such as roofing and remodeling, booked appointments are the early signal, and signed jobs lag behind them.

How much does MDSAI cost?

MDSAI costs $500 to start, which covers setup, the first month of management and 4 ad concepts, then $1,000 a month from month two. Ad spend is separate, at least $1,500 a month, paid directly to Meta. The minimum commitment is 90 days, so the first three months total $2,500 in MDSAI fees.

Why does MDSAI require a 90-day commitment?

Meta needs time and data to learn who a business’s buyers are, and the first weeks are a noisy learning phase. A 90-day commitment gives the campaign long enough to move from optimizing on form fills to optimizing on qualified or booked leads. The low $500 start is designed to make that commitment easy.

Does MDSAI guarantee results?

MDSAI guarantees three things it controls: tracking live and tested before any ad spend, a dashboard every week, and more qualified leads than the client’s own 90-day baseline, provided leads get a reply within 5 minutes. Miss any one of those and we waive your next month’s $1,000 management fee. It does not promise lead counts, ROAS or revenue before there is data.

Who owns the ad account?

The client does. The Meta ad account, business page, pixel, CRM and every lead stay in the client’s name. MDSAI works through partner access the client grants, never a password, and if the work ends the client keeps everything.

Are there case studies, client logos or reviews?

Not yet, and that is deliberate. MDSAI publishes no logo, testimonial or result that has not been earned and agreed to by the client. Until there are real ones, the proof offered is the method, the weekly dashboard and a guarantee with a month of fees behind it.

What are SEO, AEO and GEO?

SEO (search engine optimization) is ranking in Google’s results. AEO (answer engine optimization) is being the answer that Google or a voice assistant quotes directly. GEO (generative engine optimization) is being named and described correctly when someone asks an AI assistant like ChatGPT, Gemini or Perplexity who to hire. MDSAI offers all three as its organic foundation.

Should a service business start with ads or with SEO?

It depends on budget, capacity and follow-up. A business that can fund 90 days of ads, has room for the work and replies to leads within minutes can start with Meta ads. One that cannot should start with the organic foundation, which costs less, builds trust, and makes ads cheaper later.

How does a local business get recommended by ChatGPT?

AI assistants recommend businesses they can identify confidently. That means one consistent description of the business everywhere, a complete Google Business Profile with recent reviews, clear answers to common customer questions on the website, structured data, and not blocking AI search crawlers such as OAI-SearchBot.

Straight answers

Questions about Myers Digital Services AI, answered plainly.

Myers Digital Services AI (MDSAI) is a performance marketing firm based in Cleveland, Ohio, run by Dustin Myers, a former contractor. It runs Meta (Facebook and Instagram) ads for service businesses across the United States and tracks every lead through to a booked job, not just a form fill.

Everything below is written the way it would be said on the phone. Where the honest answer is "it depends", it says that instead of inventing a number.

The basics

What is MDSAI?: MDSAI (Myers Digital Services AI) is a performance marketing firm based in Cleveland, Ohio, run by Dustin Myers, a former contractor. It runs Meta (Facebook and Instagram) ads for service businesses across the United States and tracks every lead through to a booked job, not just a form fill.
Who runs MDSAI?: Dustin Myers runs MDSAI himself. He spent about 20 years in construction, roughly 10 of them in roofing, before moving into marketing. The person who reviews your business is the person who builds your ads and answers your email. There is no account manager and no handover.
Who does MDSAI work with?: MDSAI works with service businesses that want more booked jobs and can invest at least $2,500 a month in total: $1,500 in ad spend paid to Meta plus the management fee. HVAC, roofing and remodeling companies are a natural fit, as are plumbing, electrical, restoration and other home-service trades, anywhere in the United States.
What is the Ads Readiness Check?: The Ads Readiness Check is a free, two-minute quiz on the MDSAI website. Eight questions about budget, capacity, follow-up speed, tracking and reviews tell a service business whether it is ready for Meta ads, ready after a few fixes, or should start with organic work first. No email is needed to see the result.

Meta ads for service businesses

Do Facebook and Instagram ads work for service businesses?: Facebook and Instagram ads work for service businesses when three things are in place: enough budget for Meta to learn, a reply to every lead within minutes, and tracking that tells Meta which leads became booked jobs. Without those, most service businesses get cheap leads that never book, which is why MDSAI sets all three up before spending.
How is MDSAI different from other marketing agencies?: MDSAI measures booked jobs, not clicks or form fills. It sends each lead’s outcome from the CRM back to Meta through the Conversions API, so Meta learns who actually buys. It also starts at $500 instead of a large setup fee, reports weekly with bad news first, keeps every account in the client’s name, and is run by a former contractor.
What is the Meta Conversions API for CRM?: The Conversions API for CRM sends what happens to a lead after the form (qualified, booked, won) from a business’s CRM back to Meta, matched by the Meta lead ID. Meta then optimizes ads toward people likely to become customers rather than people likely to fill in forms. MDSAI sets this up for every client before ad spend starts.
How many ad creatives does a service business need on Meta?: What matters is how many genuinely different concepts there are, not how many versions. Meta groups near-identical ads together and treats them as roughly one. MDSAI launches with four distinct concepts covering the problem, proof, process and offer, then adds new concepts as the winners show.
How long do Meta ads take to work for a service business?: Expect a learning phase in the first weeks, when results are noisy. By days 60 to 90 there is usually enough data to optimize on qualified or booked leads instead of raw form fills. For long sales cycles such as roofing and remodeling, booked appointments are the early signal, and signed jobs lag behind them.

Price, commitment and the guarantee

How much does MDSAI cost?: MDSAI costs $500 to start, which covers setup, the first month of management and 4 ad concepts, then $1,000 a month from month two. Ad spend is separate, at least $1,500 a month, paid directly to Meta. The minimum commitment is 90 days, so the first three months total $2,500 in MDSAI fees.
Why does MDSAI require a 90-day commitment?: Meta needs time and data to learn who a business’s buyers are, and the first weeks are a noisy learning phase. A 90-day commitment gives the campaign long enough to move from optimizing on form fills to optimizing on qualified or booked leads. The low $500 start is designed to make that commitment easy.
Does MDSAI guarantee results?: MDSAI guarantees three things it controls: tracking live and tested before any ad spend, a dashboard every week, and more qualified leads than the client’s own 90-day baseline, provided leads get a reply within 5 minutes. Miss any one of those and we waive your next month’s $1,000 management fee. It does not promise lead counts, ROAS or revenue before there is data.
Who owns the ad account?: The client does. The Meta ad account, business page, pixel, CRM and every lead stay in the client’s name. MDSAI works through partner access the client grants, never a password, and if the work ends the client keeps everything.
Are there case studies, client logos or reviews?: Not yet, and that is deliberate. MDSAI publishes no logo, testimonial or result that has not been earned and agreed to by the client. Until there are real ones, the proof offered is the method, the weekly dashboard and a guarantee with a month of fees behind it.

Organic: SEO, AEO and GEO

What are SEO, AEO and GEO?: SEO (search engine optimization) is ranking in Google’s results. AEO (answer engine optimization) is being the answer that Google or a voice assistant quotes directly. GEO (generative engine optimization) is being named and described correctly when someone asks an AI assistant like ChatGPT, Gemini or Perplexity who to hire. MDSAI offers all three as its organic foundation.
Should a service business start with ads or with SEO?: It depends on budget, capacity and follow-up. A business that can fund 90 days of ads, has room for the work and replies to leads within minutes can start with Meta ads. One that cannot should start with the organic foundation, which costs less, builds trust, and makes ads cheaper later.
How does a local business get recommended by ChatGPT?: AI assistants recommend businesses they can identify confidently. That means one consistent description of the business everywhere, a complete Google Business Profile with recent reviews, clear answers to common customer questions on the website, structured data, and not blocking AI search crawlers such as OAI-SearchBot.

Still the wrong question for your business?

The Ads Readiness Check answers the one that matters most: will Meta ads pay off for your business right now? Eight questions, about two minutes, no call required.

Take the Ads Readiness Check

Or ask Dustin Myers directly at myersdigitalservicesai@gmail.com