Meta ads for Roofing

Facebook and Instagram ads for roofers, run by someone who spent ten years in roofing

Most roofing leads from ads are cheap for a reason. Shared lead platforms sell the same homeowner to four contractors, and boosted posts produce form fills nobody can reach. A roof is a big decision, and the homeowner shopping for one needs to trust you before they call.

MDSAI was started by Dustin Myers after about 20 years in construction, roughly 10 of them in roofing. The ads are built around what actually gets a roof signed: proof, a clear process, and a fast reply.

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Why Facebook and Instagram work for roofing

Exclusive leads, in your own pipeline
Every lead from your ads is yours alone, in your CRM, not sold to the next three roofers on a lead platform. You own the data and the follow-up.
Proof sells roofs, and the feed is built for proof
Drone shots, before-and-after tear-offs and a homeowner talking about the crew are exactly what performs in a Facebook or Instagram feed.
Long decisions need more than one touch
A roof replacement is rarely decided on first sight. Meta keeps you in front of the homeowner while they think it over, so you are the name they remember.

Your first 4 ad concepts, roughly

Four genuinely different angles, so Meta has real variety to learn from. Final concepts are built from your actual jobs, photos and offer.

Concept 01 · Problem
Owner on camera: “Repair or replace? How a roofer actually decides.”
Concept 02 · Proof
Tear-off to finished roof timelapse, with a real customer review.
Concept 03 · Process
“What the inspection looks like”: no ladder salesman, no pressure, here is what happens.
Concept 04 · Offer
A free inspection with photos of everything we find, sent the same day.

Devil's advocate

What makes roofing ads fail

Optimizing for cheap form fills. Roofing needs qualifying questions on the form, or the crew spends Saturdays on tire-kickers.
Long sales cycles: return on ad spend can lag 30 to 90 days, so cost per booked inspection is the number to watch early.
Storm-chasing creative and false urgency. It burns trust and can break platform rules.

The offer

$500 starts it: setup, your first month and 4 ad concepts. Then $1,000 a month. Ad spend of at least $1,500 a month goes directly to Meta. 90-day minimum, with a guarantee on what we control.

Full pricing and the guarantee

Roofing questions

Are Facebook ads good for roofing companies?

They can be, when the ads lead with real proof, the lead form asks qualifying questions, and every lead gets a fast reply. The common failure is cheap, unqualified form fills. MDSAI tracks each lead through to a signed job so the campaign optimizes for homeowners who actually buy.

Are Meta ad leads better than shared roofing leads?

They are exclusive: a lead from your own ads is not sold to other contractors. Whether they cost less per signed job depends on your offer, follow-up speed and close rate, which is why MDSAI measures cost per booked job, not cost per lead.

How long before roofing ads pay off?

Booked inspections are the early signal, usually within the first weeks. Signed jobs lag because roof decisions take time. That lag is why MDSAI asks for a 90-day commitment.

Ready, or not yet?

Two minutes, eight questions, an honest answer about whether Meta ads will pay off for your roofing business right now.