Meta ads
Facebook and Instagram ads for service businesses that track booked jobs, not form fills
Your customers are on Facebook and Instagram every day, long before they need you. Meta ads put your business in front of homeowners in your service area before they ever type a search into Google, and before your competitor gets the call.
The difference with MDSAI is what happens after the click. Every lead goes into your CRM, gets a reply fast, and its outcome (qualified, booked, won) is sent back to Meta. So Meta learns which people actually hire you, and finds more of them.
Take the Ads Readiness CheckThis is for you if
- You run a service business and want more booked jobs, not more tire-kickers.
- You have tried boosting posts, or an agency, and could not tell what you got for the money.
- You get leads from ads now, but most of them never book.
- Referrals are good, but they come and go, and you want a pipeline you control.
- You can put at least $1,500 a month into ad spend, and give it 90 days to work.
What you get
Tracking that reports booked jobs back to Meta
Most agencies stop at the form fill. We connect your CRM to Meta through the Conversions API, so when a lead becomes qualified, booked or won, Meta hears about it. The campaign then optimizes for people who become customers, not people who like filling in forms. This is set up and tested before any ad spend goes out.
Four genuinely different ad concepts to start
Meta now matches ads to people largely on the creative itself, and it treats near-identical ads as one. So your first batch is four different angles and formats: the problem you fix, proof from real jobs, what happens when someone calls you, and your offer. Phone-shot video of your real work often beats polished production.
Speed-to-lead set up in your CRM
A lead that waits an hour is often a lead somebody else already booked. Every new lead gets an instant reply and you get an alert, so the first response happens in minutes, even when you are on a job.
Weekly scale, hold or kill decisions
Every week, each ad is judged on cost per qualified lead and cost per booked job. Losers get cut. Winners get budget. New concepts get tested against them. No changes for the sake of looking busy.
A weekly dashboard with bad news first
You see the same numbers we see: spend, leads, qualified leads, booked jobs, and cost per booked job, against target. If a week was bad, it is at the top, with what we are doing about it.
What changes for you
- A steady flow of leads from people in your service area
- Every lead answered in minutes, not hours
- You know which ads produced booked jobs, and what each one cost
- Meta gets smarter about your real buyers every week
- Your CRM, your ad account and your data stay in your name
- No guessing: every decision is made on numbers
Nationwide, run by a contractor
MDSAI is based in Cleveland, Ohio, and runs Meta ads for service businesses anywhere in the United States. Meta targets by service area, so none of this needs us in the same room.
It is run by Dustin Myers, who spent about 20 years in construction, including roughly 10 in roofing, before moving into this work. He has been the contractor paying for leads that never booked. That is the problem this service exists to fix.
What comes after this
$500 starts it and covers setup, your first month and four ad concepts. Then $1,000 a month, with ad spend paid straight to Meta. 90-day minimum, because that is how long Meta needs to learn.
See the $500 startQuestions about this specifically
Do Facebook and Instagram ads work for service businesses?
They can, when three things are in place: enough budget for Meta to learn, fast follow-up on every lead, and tracking that tells Meta which leads became booked jobs. Without those, most service businesses get cheap leads that never book. MDSAI checks all three before any ad spend goes out.
How much should I spend on Meta ads?
MDSAI asks for at least $1,500 a month in ad spend, paid directly to Meta. That works out to about $50 a day, which is a practical floor for a lead campaign to learn. Below that, results come slowly and are hard to read.
Why do you need 90 days?
Meta needs time and data to learn who your buyers are. The first weeks are a learning phase and results are noisy. By days 60 to 90 there is usually enough data to optimize on qualified or booked leads instead of raw form fills, which is where the real gains come from.
Do I own the ad account?
Yes. Your Meta ad account, page, pixel and CRM stay in your name. MDSAI works through partner access you grant, never your password. If you stop working with us, you keep everything, including all the data.
Instant Form or landing page?
For most service businesses, a higher-intent Meta Instant Form with qualifying questions is the starting point: low friction, and the lead ID that ties a lead back to Meta is captured automatically. A landing page makes sense when your offer needs more explaining.
Not sure you are ready for this?
The Ads Readiness Check takes about two minutes and tells you whether to start with paid ads or with the organic foundation. If the honest answer is not yet, it says so.
Take the Ads Readiness CheckOr email Dustin Myers directly at myersdigitalservicesai@gmail.com