What I do
Two ways to get more booked jobs.
Paid: Facebook and Instagram ads that put you in front of buyers in your area, with every lead tracked to a booked job. Organic: getting found on Google, in answer boxes and in AI assistants, without paying for every click.
Ads amplify what is already there. If the budget, the capacity or the follow-up is not ready, organic comes first. If they are, ads are the fastest way to fill the calendar.
01
Paid
Meta and Instagram ads that book jobs
Ads on Facebook and Instagram, with every lead tracked through your CRM so Meta learns which people actually book, not just who fills in a form.
- Facebook and Instagram campaigns in your service area
- 4 distinct ad concepts to start, more as winners show
- CRM pipeline and speed-to-lead, set up before spend
- Conversions API loop: Meta learns which leads booked
- Weekly dashboard and scale, hold or kill decisions
02
Organic
Get found on Google and in AI answers
SEO, AEO and GEO: show up when people search Google, ask ChatGPT, or read an AI Overview, and turn that traffic into booked calls.
- Google search: service and location pages that rank
- Google Business Profile and a review engine
- Answers written to be quoted by answer engines
- Structured data and AI crawler access for AI search
- Every enquiry captured and answered fast
Which one do you need?
It comes down to three things: whether you can fund about 90 days of ads, whether you have room for more work, and how fast your leads get a reply.
The Ads Readiness Check answers that in about two minutes. Eight questions about your own business. It tells you whether to start with Meta ads, with a few fixes first, or with the organic foundation.
If the answer is not yet, it will tell you that too. I would rather you knew before spending a dollar.