SEO, AEO and GEO
Get found on Google, in AI answers, and by the people ready to hire you
People find a service business three ways now. They search Google. They ask a question and read the answer box. Or they ask ChatGPT, Gemini or Perplexity who to call. Each one rewards slightly different things, and most local businesses are only set up for the first, if that.
This is the organic foundation: being findable and choosable without paying for every click. It is also what makes ads cheaper later, because people who see your ad look you up before they call.
Take the Ads Readiness CheckThis is probably where to start if
- Searching for your service plus your town does not show you on page one.
- Your Google Business Profile is unclaimed, thin, or has few recent reviews.
- You ask ChatGPT who does your work in your area and your business is not mentioned.
- Your website does not say what you do and where you do it in the first few seconds.
- You are not ready to commit to a monthly ad budget yet.
What it covers
SEO: rank on Google for what you sell, where you sell it
Service and location pages that say plainly what you do and where. Fast, mobile-first pages. Titles and descriptions written for the searches buyers actually run. Your details the same everywhere they appear, because inconsistent details quietly cost local rankings.
Google Business Profile and a review engine
The right primary category, every service listed, real photos added steadily, weekly posts, and questions answered. After every completed job, your CRM sends a review request in your name. Steady, recent reviews matter more to buyers than an old pile of them. We never buy, write or gate reviews.
AEO: be the answer, not just a link
Short, direct answers to the questions your customers ask, written so a search engine can quote them: what it costs, how long it takes, what to do in an emergency. Marked up with structured data so Google and answer engines know exactly what each answer is.
GEO: show up when people ask AI who to hire
AI assistants recommend businesses they can identify with confidence. That means one consistent description of your business everywhere, structured data that connects your business, owner and services, crawler access for the AI search bots, and a plain-language llms.txt summary of your site.
Traffic that converts
Visits are not the goal. Every page gets one obvious next step, every enquiry lands in your CRM, and every lead gets a fast reply. Otherwise better rankings just mean losing more people.
What changes for you
- You show up when people search for your service in your area
- Your Google profile earns the call instead of a competitor
- AI assistants can describe your business correctly
- A steady trickle of new reviews, every month
- Every organic enquiry captured and answered fast
- A foundation that makes paid ads cheaper when you add them
How long organic takes, honestly
Organic is slower than ads. Profile and website fixes can show a difference in weeks, while rankings and AI visibility usually build over months. No one can honestly promise a ranking position, and MDSAI will not.
If you need jobs this month, say so. The right move may be a small paid test running alongside the organic work, so you are not waiting on rankings to pay the bills.
What comes after this
Once tracking works end to end and leads get a reply in under 5 minutes, you are ready for paid. Meta ads then put you in front of buyers before they ever search.
See how Meta ads fit inQuestions about this specifically
What is the difference between SEO, AEO and GEO?
SEO (search engine optimization) is ranking in Google’s regular results. AEO (answer engine optimization) is being the answer Google or a voice assistant quotes directly. GEO (generative engine optimization) is being named and described correctly when someone asks an AI assistant like ChatGPT, Gemini or Perplexity who to hire.
How long does SEO take for a service business?
Google Business Profile and website fixes can show a difference within weeks. Ranking for competitive service searches usually takes months of consistent work. Anyone promising a specific ranking by a specific date is guessing.
How do I get my business mentioned by ChatGPT?
AI assistants name businesses they can identify with confidence. Use one consistent description of your business everywhere, keep your Google Business Profile complete with recent reviews, publish clear answers to common customer questions, add structured data to your site, and do not block AI search crawlers.
Is this priced like the Meta ads offer?
No. Organic work is scoped after a free audit, because a business with a strong Google profile needs something very different from one starting from nothing. You get the scope and price in writing before anything starts.
Not sure you are ready for this?
The Ads Readiness Check takes about two minutes and tells you whether to start with paid ads or with the organic foundation. If the honest answer is not yet, it says so.
Take the Ads Readiness CheckOr email Dustin Myers directly at myersdigitalservicesai@gmail.com